A store for Off-White that gives a jungle back to Hong Kong

#031OW

Off-White HK
Hong Kong

Program: Retail
Client: OFF WHITE c/o Virgil Abloh
Size: 90 m2
Team: Simona Solorzano, Oana Stanescu, Dong-Ping Wong
Collaborators: I.T
Status: Completed
Year: 2014

A small narrow space on Patterson street in Hong Kong is designed to materialize the versatility of Virgil Abloh, the creative mastermind behind Off White. The Jungle entry way, a break from the continuous shopfronts brings Hong Kong's lush vegetation downtown, complete with a light rain and Virgil's soundtrack. The Quarry-like interior functions as a gallery, retail or performance space, pending on the nature of Mr. Abloh's collection and performances.